Tailored ads and user experience for engaged audiences
More integrated formats
Building a more suitable advertising environment for users. Native formats are here to support publisher growth by offering a comfortable browsing experience to their users. More integrated formats equals more impact.
The advertising needs to pick up the colors and tone of the media. It must be created in such a way that it focuses on the actual user and the context of his navigation. Performant and non-intrusive, native advertising generates ultimately more qualified traffic and interactions for brands, not only through their customers curiosity, but also their actual final engagement
A pull marketing approach
An efficient pull marketing strategy keeps the customer excited and engaged. Firstly, it plays a very important role in the actual content proposal, which has to be delivered at its highest level of originality and quality without interrupting the browsing experience. Secondly, another very important point is the sustainability of the branded content, which has to be first-class. It is the only way for the brand purpose to be reached and ultimately results in winning the customer’s loyalty.